In accordance with international standards of medical care industry is one of the 15 class international industries, is one of the world's fastest-growing sunrise industry trade. Is expected to 2001-2010, the world health care industry output value of the average annual growth of around 7%. Since reform and opening up, China's health care industry output value of average annual growth at around 16.6%. The next 5 to 10 years, China's medical care market will continue to give priority to with chemical medicine, Chinese medicine is complementary and supplement with biological pharmaceutical landscape.
According to expert analysis, the factors to promote the development of pharmaceutical health care products market steady basically has the following three aspects:
- growing pharmaceutical health care products consumption space. Chinese medicine health food consumption per capita is less than $10, and the United States and other developed countries has amounted to $300, middle-income countries are 40-50 dollars. Is expected to "15" during, pharmaceutical health care products demand annual average increasing rate could reach 12%, to 2005, the national pharmaceutical health care products demand will reach 218 billion yuan.
- demographic factors demand growth. To 2005, the population will reach 1.4 billion, the rapid growth of the population will have a new demand on pharmaceutical health care products. Census data show that China's aging population (aged above 60) is close to 150 million, accounting for 10% of the total population of more than () are excluded middle aged population, the future elderly population will increase by about 3% a year, our country has aging countries. At present, the elderly pharmaceutical health care products consumption has accounted for pharmaceutical health care products more than 50% of the total consumption (not calculate gift market). So the ageing of the population will further promote pharmaceutical health care products consumption.
Stimulating domestic demand, rural consumption gradually. With the further improvement of urban and rural residents' consumption structure, consumption quality continues to improve, the state of rural health, medicine and health products supply relevant policy implementation, and rural per capita income growth, the rural market has become a new bright spot of the consumer, also become the enterprise to expand product market, seek new economic growth point of the empire.
- "the Chinese and foreign medicine procurement guidelines"
Health food consumption behavior characteristics analysis:
In view of the consumer groups take a supplement, we are the proportion of family income, gender, age composition, buying season from spending power, consumer motivation, consumer psychology and consumption of seasonal has carried on the comparative analysis on one, the second city.
Consumption ability: those stronger than the second city, a city of health food consumption ratio is higher than the second city, and the proportion of consumption and income increasing basic relations. With the current health care products market price on the high side and consumer health care consciousness. From the longitudinal comparison, second-tier cities, earning 18000 yuan of the following people have used the proportion of health care products, a kind of city is significantly higher than the second class cities; Income the higher proportion of consumption in a higher position, especially in the Shanghai area annual family income of 60000 yuan of above, the proportion of household consumption as much as 79%.
Consumption motives: those cities "self, taking" second city "gifts", category and the second city "bought but not taking" the consumer is increasing along with the age and declining, and "taking but didn't buy a" curve is rising. Consumers buy group focused on young people, and taking the main object is mainly concentrated in the older group. From which the wind, health food consumption is mainly based on "express or passing feelings" for the purpose. And these two cities have been buying or taking the crowd is relatively average age distribution, the second city of consumers is a kind of city is relatively young.
From another perspective, we will supplement the consumption way of the investigation, found that health care products consumption has the following four ways: self, family and friends, take and give gifts to family members. In addition to "self", the other three ways are to transfer or table "feelings", and city of grade 1 and 2, there are some differences. A city from taking a high proportion, second city, is more focused on emotional contact.
Consumption season: winter is busy season, but the seasonal began to fade, winter supplements is a Chinese tradition, so winter is health care products sales season, this still behave obviously, summer is the season of at least take care. But at the same time, there are most of the consumers with indifferent attitude to the season, in the second city is an obvious (ningbo), suggesting that seasonal health products consumption has now began to fade. Also from the other side, in terms of health care consciousness, a kind of city is higher than the second class cities. [] authority report
