Some proactive managers of small and medium-sized enterprises, are in their own ways to approach the network marketing. Enterprises come to network, is encouraging thing, but at the same time, I also can't ignore the process of frustration and bitterness. To help managers to shorten this process painful feeling, first of all, you need to starting to eliminate some misunderstandings of the network marketing...
First, three erroneous zone
As the network full penetration to the business and personal life, the network marketing is known by more and more enterprises are gradually and adopted. However, due to the network marketing is a new type of marketing tool, therefore in the process of implementation, enterprise unavoidably appear a lot of misunderstanding, cause the effect of the input and output of always not to be, let the confident hope of enterprise, also more or less affect the network marketing of the 21st century most promising marketing development.
The first myth - "website construction to help enterprises make money". This sentence itself is no problem, wrong is wrong in most people to understand this sentence as "with the site will be able to earn money". In fact, enterprise website construction, only on behalf of the enterprise out of the first step to develop the network marketing. Has a website, there is a through Internet window display products, display service. But in the vast net sea, how to build your brand, let more people know about your products and services, that is the core of the network marketing to solve real problems.
The second misunderstanding, the online advertising is the network marketing. On the website advertising, just a way of network marketing network marketing system, only is the tip of the iceberg of the network marketing system. Successful network marketing is not just one or two network promotion, but a set of brand planning, advertising design, technical, sales, management and marketing as a new sales system. There should be a complete marketing plan, combined with accurate and effective implementation, will be able to get the expected effect.
The third misconception -- no power to do "small and medium enterprises network marketing". On the contrary, small and medium-sized enterprise strength do network marketing, a lack of sense of just. Compared with the traditional network marketing propaganda way, the most cheap price, is suitable for small and medium-sized enterprises to adopt. A normal production in early 2002, shenzhen IC card factory, due to their own websites to join the Yahoo China enterprise directory (Yahoo!), in the first half year, through in Chinese Yahoo search "PVC card" and "smart card" take the initiative to contact their potential customers every day at 5 ~ 6. The cost? Don't have a cent, with only the log in the search engine's half an hour, and take the initiative to close to the intention of the network.
Second, the network information gathering
Information gathering is a very important step in network marketing, also easily overlooked for everyone. Small and medium-sized enterprises in terms of access to information is often rely on the experience of the traditional marketing for a long time, in fact, the Internet is a treasure trove of information, but the information is scattered distribution. If mastered the method, can use the Internet to find a lot of business intelligence, target customer information, and put on the effect of marketing information and market. Network information collection form, mainly including early online surveys, mid-term feedback to follow up and collect information later.
Three, sales, customer service system to improve the website
Increased with the development of network marketing, customer feedback, purely by hand sales follow up and customer service, have already can't meet demand, also can't fully embodies the advantages of network marketing. Then, set up a network of sales and customer service system has become necessary. Through developing the network information collection work, enterprise has enough market information, to guide the work.
The use of network system for customer service and sales management, for small and medium-sized enterprises, may be a simple customer contact record systems or sales record. Small and medium-sized entrepreneurs should be practical, useless don't have to spend money.
Four, value-added network marketing
With conditions of small and medium enterprises, can also further establish a value-added network marketing, such as "one to one" the network marketing, network meetings and online business, and so on.
"One to one" way of network marketing, for example:
The rule of a possible are familiar, strive for a new customer, to five times more compared to sustain an old customer. So, in the one-to-one marketing, important is not what you know about all customers, but how much you know about each customer. Traditionally, in order to realize the mutual communication with customers need to invest a lot of resources, only some highly specific products and services, or some into large enterprises, will adopt this way of marketing. But with the advent of the Internet, many small and medium-sized enterprises, with advanced IT technology support, there are conditions at a relatively low cost of investment, to carry out the "one to one" network marketing.
The concept of "one to one" the network marketing is very broad, can cover the front mentioned the network marketing of each category: "one-to-one" service, "one to one" market research of network promotion, "one to one"... Now internationally, "one to one" the network marketing is quite popular, at home, is just beginning. Small and medium-sized enterprise if it can be appropriate to take accurate and effective network marketing, can in the network society, fight for his place at surprisingly and winning.
